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What are the different types of influencers?

Updated: Mar 20, 2023

Influencers come in a variety of forms, including:

A micro-influencer is a person with a tiny audience (often 1,000–100,000 followers), but a very engaged audience in a particular sector or niche.

A person with a huge following (often between 100,000 and 1 million followers) with a diverse reach across various businesses or niches is referred to as a macro-influencer.

Mega-Influencer: A person with a considerable reach and impact across numerous industries and niches as well as a sizable following (often over 1 million followers).

A person with a small audience (less than 1,000 followers), yet a very engaged audience within a particular specialty or group, is referred to as a nano-influencer.

A celebrity or public person who uses their enormous fan base and widespread awareness to affect consumer behavior is known as a celebrity influencer.

A person who builds a following on social media sites like Instagram, YouTube, or TikTok in order to sway customer behavior is referred to as a social media influencer.

A person who has developed a following and influence within a particular area or industry, such as beauty, fashion, or technology, is known as a niche influencer.

Expert Influencer: A person who uses their expertise to sway customer decisions and is acknowledged as an authority in their industry.

It's important to keep in mind that some influences may fit into more than one category and that the lines dividing these categories can be arbitrary.


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