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How do I stay up-to-date with the latest trends and best practices in influencer marketing?

Updated: Mar 20, 2023

In order to succeed in the ever-changing field of influencer marketing, it is crucial to be abreast of the most recent marketing trends and established best practices. Runway Influence's proprietor here, and I've made it my purpose in life to aid businesses and thought leaders in adapting to the ever-shifting conditions of the modern business world. In this article, I'll share some of the methods I've found to be effective in the ever-changing landscape of influencer marketing and to help me stay ahead of the curve.

Read the most popular trade publications and blogs.

The best way to stay abreast of the influencer marketing industry is to subscribe to industry-specific newsletters and blog posts. They can be excellent places to learn about cutting-edge developments, innovative tools, and current best practices. These are a few of my go-to places to learn about what's new in the world of influencer marketing:

AdWeek Social Media: This Week's Epicenter of Influencer Promotion

You Can Thank Me Later Blog Tubefilter

Those who follow relevant blogs and newsletters are often the first to hear of groundbreaking innovations in their field. To put it another way, this will offer you a leg up on the competition.

Take Involved in Influencer-Oriented Marketing Groups

Influencer marketing is no different from any other field when it comes to the need of maintaining professional connections for staying abreast of developments. You can meet other experts who share your interest in influencer marketing, have stimulating discussions with them, and learn from their expertise by taking part in online forums dedicated to the topic. A few instances of well-known online hubs where influencer marketing communities can be found are listed below:

Groups on LinkedIn

Collectives on Facebook (FB)

Reddit's Clubhouse of Ineffective Communities

If you join these groups and take part in their events, you can learn about the latest developments in your field and pick up practical advice from seasoned experts.

Attend trade shows, conventions, and other gatherings

Another great way to stay abreast of influencer marketing developments is to participate in relevant industry gatherings. These gatherings provide an excellent opportunity to hear from prominent thinkers, participate in useful workshops, and network with like-minded professionals. Some of the most well-known conferences dedicated to influencer marketing include VidCon, Social Media Week's Influencer Marketing Show, and Adweek's Elevate Series Social Media Strategy Conference.

Keep your competitive edge in the influencer marketing area by attending these events, either in person or online, and learning from the experts in the business.

Identify and follow the people who have the most impact on your business.

Leaders in the field of influencer marketing are those who are respected for their expertise and innovative thinking. Follow the above business professionals on social media and subscribe to their blogs or podcasts to keep up with the latest business trends and best practices. Some influential people in your field of study are:

Dr. Neal Schaffer

Shane Barker

Jenn Herman M. Madeline Johnson

In the words of Joe Pulizzi

Many times, these leaders share their knowledge and experiences with others, providing invaluable insight into the ever-changing field of influencer marketing.

Always be aware of what the competition is doing.

You may learn a lot about the latest trends in influencer marketing by watching what your rivals are doing. You may learn about their strategies by following them on social media, subscribing to their newsletters, and monitoring the relationships they have with other influential people. By monitoring what they are doing in the market, you may learn what methods are working and what aren't being used by other businesses.

Change Your Methods of Analysis

Analytics tools can help you keep up with the latest trends in influencer marketing by providing insights backed by facts. Tools like Hootsuite, Sprout Social, and Google Analytics may help you track the success of your campaigns and identify trends in engagement, audience size, and conversions. If you stay data-driven, you'll be able to make well-informed choices about your influencer marketing strategy and maintain the viability of your campaigns.

Have an active profile on every available network.

Because of the significance of influencer marketing, it is crucial to maintain an energetic and interactive presence on social media channels.


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